Targeted Demographics
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ASUS and Vipshop Debut First Custom Laptop Designed for Working Women: Limited-Time Offer Drops Price to Historic Low
ASUS collaborates with VIP.com to launch a women-centric Vivobook 14 laptop featuring Intel 13th Gen Core i5-1334U processor, 16GB RAM/1TB storage, and AI-powered Tudin assistant with DeepSeek integration. Priced at ¥3,589 (base) and reaching ¥2,807.5 after discounts, its dopamine-boosting “Gardenia White” design targets VIP.com’s 80% female, affluent urban audience. Weighing 1.4kg with 180-degree hinge and anti-glare display, the device prioritizes portability and AI-enhanced productivity for hybrid workflows, aligning with 72% of Chinese professional women prioritizing weight-performance balance. The partnership follows ASUS’s 71% YoY sales growth on VIP.com, signaling data-driven strategies for tailored premium electronics.
