Tesla brand

The U.S. auto industry is recalibrating its electric vehicle strategy due to slower-than-expected demand. Automakers, after substantial EV investments, are refocusing on profitable trucks and SUVs, acknowledging that regulatory mandates, not consumer desire, drove initial adoption. Federal incentives ending also impacted sales. While electrification’s long-term future is clear, the timeline is adjusting, with hybrid offerings expected to grow as the market finds a more realistic equilibrium.