Tesla Brand Value

S&P 500 futures indicate a higher open as investors await the Federal Reserve’s interest rate decision and major tech earnings. Starbucks’ revenue and traffic growth signal a successful turnaround. Meanwhile, Amazon is undergoing significant restructuring, cutting corporate jobs and closing some store formats. Southwest Airlines is ditching its open-seating policy. Tesla’s brand value has seen a substantial decline, reportedly due to Elon Musk’s public statements. Political tensions also rise as a government funding deadline looms.

Tesla’s brand value has dropped significantly for the third consecutive year, losing $15.4 billion in 2025. This decline is attributed to a perceived lack of new models, high prices, and CEO Elon Musk’s controversial public stances. While consumer loyalty among owners remains, general recommendation scores have fallen sharply, especially in Europe and Canada. Meanwhile, BYD’s brand value has increased, and several other automakers now surpass Tesla in brand valuation.