Third-Party Sellers

Amazon has upgraded its Seller Assistant, an AI agent for third-party merchants, with new “agentic capabilities” allowing it to execute actions with seller permission. This enhances operational efficiency, freeing sellers for strategic tasks. The tool, leveraging Amazon’s Bedrock, can manage inventory, create growth plans, and resolve account issues, potentially preventing suspensions. Over 1.3 million sellers use its listing tools, automating up to 70% of content. Amazon earns revenue from seller services, not direct AI tool charges, indicating a focus on platform enhancement and seller growth.