Ticket Pricing

StubHub began trading on the NYSE (“STUB”) after pricing its IPO at $23.50 per share, valuing the company at $8.6 billion. CEO Eric Baker anticipates a temporary revenue dip due to new federal regulations mandating transparent, all-in ticket pricing. Baker believes this shift will ultimately benefit the industry by creating a level playing field and boosting consumer trust, despite an initial market adjustment period. The IPO follows scrutiny of online ticket platforms and aims to combat deceptive pricing tactics.