TikTok Shop
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Japanese Workers’ “Quiet Quitting” is a Boon for Chinese Outsourcing Companies
Malu, a millennial entrepreneur, left a traditional Japanese corporation due to its rigid seniority system (nenkō joretsu). She now runs a new media advertising company, observing that Japan’s market lags behind China’s. Key challenges include acquiring local clients, navigating cultural nuances (like omotenashi), and understanding platform preferences such as Amazon and Rakuten. Success in Japan requires a different approach, emphasizing service quality over cost and adapting strategies for platforms like TikTok Shop, avoiding direct replication of Chinese methods.
