Tmall

Speculation arose on Chinese social media regarding Wahaha’s Tmall flagship store when it was renamed “Tongyuan Kang Food Franchise Store.” Tongyuan Kang confirmed they previously operated as Wahaha’s official Tmall store as a distributor but are now independent after the partnership ended. Tongyuan Kang E-commerce is controlled by Sanjie Investment Group, with Du Jianying holding a major stake. The current “Wahaha旗舰店” on Tmall is now run by Hangzhou Hengyi E-commerce, where Zong Fuli, daughter of Wahaha’s founder, serves as a board member.

Taobao Tmall launched its “Authentic Experience Score” system, moving beyond user ratings to objectively assess sellers on product quality, logistics, and service. Integrated into search, recommendations, and marketing, this score empowers consumers and rewards merchants with high performance. The system utilizes metrics like return rates, delivery times, and response times. This initiative aims to foster a more trustworthy e-commerce ecosystem by incentivizing genuine quality and service.