Tmall

Taobao Tmall launched its “Authentic Experience Score” system, moving beyond user ratings to objectively assess sellers on product quality, logistics, and service. Integrated into search, recommendations, and marketing, this score empowers consumers and rewards merchants with high performance. The system utilizes metrics like return rates, delivery times, and response times. This initiative aims to foster a more trustworthy e-commerce ecosystem by incentivizing genuine quality and service.