Tmall 618

Tmall’s 618 shopping festival launched strongly, with sales exceeding expectations, driven by heavy discounts and government subsidies. Within hours, 217 brands hit 100 million yuan in GMV, including Apple, Midea, and Huawei. Home appliances, electronics, and other sectors saw significant growth, reflecting robust consumer demand and potentially indicating a shift in consumer preferences and economic health.

Alibaba’s Tmall is launching the second phase of its 618 sales, focusing on its 88VIP members. Major changes include a simplified 10% discount on all purchases, irrespective of order value. Members receive a bundle of coupons for significant savings. The promotion aims for a frictionless shopping experience, offering a cumulative discount of approximately 23.5% with other existing offers.