Toyota

Toyota solidified its position as the world’s top-selling automaker in 2025, with record sales of 10.5 million units. The company’s success, particularly in the U.S. market, was driven by strong demand for its hybrid vehicles and effective navigation of tariffs. This performance outpaced rivals Volkswagen and Hyundai, with Toyota also raising its profit forecast due to cost controls and diversified global sales.

Toyota has revised its full-year operating profit forecast upward to 3.4 trillion yen, despite a 1.45 trillion yen hit from U.S. tariffs. The September quarter’s operating profit, however, fell short of analyst estimates due to these tariffs, with a nearly 28% year-over-year decline in quarterly profit despite increased revenue. Toyota is exploring exporting U.S.-made vehicles to Japan in response to trade agreements. Analysts expect continued pressure on profitability, with potential recovery contingent on trade stability and currency fluctuations amidst growing EV competition.