Traditional Finance

Ripple Labs, under CEO Brad Garlinghouse, is aggressively bridging Web3 and traditional finance. Speaking at Ripple Swell 2025, Garlinghouse outlined a strategy leveraging blockchain’s benefits for financial services, fueled by acquisitions like Hidden Road and GTreasury, totaling $4B. The company launched Ripple Prime, a brokerage for U.S. institutions. This move aligns with increased institutional digital asset interest and a more favorable regulatory environment. Ripple also aims to license XRP Ledger technology, despite regulatory delays hindering broader institutional adoption.