Transaction facilitation

Perplexity will launch a free AI-powered shopping product next week, aiming to simplify the consumer journey and compete directly with e-commerce giants. Partnering with PayPal, Perplexity provides access to 5,000+ merchants. This expansion builds upon their “Buy With Pro” feature, utilizing personalized results to reduce purchase friction. The move challenges OpenAI’s “Instant Checkout” and highlights the growing integration of AI in e-commerce. PayPal will handle key functions like order fulfillment and returns, while Perplexity leverages NLP and ML to personalize product recommendations. Specific revenue models remain undisclosed.