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Baidu Mid-Year Hot Searches: Anhui Xiaomi SU7 Fire, JD.com Enters Food Delivery Wars
Baidu Hot Search and CSM released their 2025 Mid-Year Report, analyzing trending topics in China. The platform, with 170 million users, aggregated 55,000 topics and 910 million clicks in H1. News and information remain central, but niche interests are growing. The report highlights Baidu Hot Search’s role in disseminating verified information on key events like the “315 Gala” exposé and the Guizhou Rongjiang floods, showcasing rapid response and comprehensive coverage. The platform consolidated official statements and authoritative responses to various social issues.
