Trust
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The SEO Specialist’s Future in the Age of AI Search
AI is reshaping online information discovery, but it’s augmenting, not replacing, SEO specialists. Core principles like discoverability, authority, and trust remain vital. Human expertise is crucial for strategic planning, contextual understanding, and creative content that AI can’t replicate. The future of SEO lies in a synergy of human insight and AI efficiency, prioritizing genuine experience, expertise, authoritativeness, and trustworthiness (E-E-A-T).
