TurboTax

Intuit has partnered with OpenAI in a multi-year deal exceeding $100 million to integrate AI into its financial products like TurboTax and QuickBooks. The goal is to enhance user experience with personalized AI agents powered by OpenAI’s LLMs within Intuit’s GenOS. Users can securely connect their accounts to ChatGPT for tax-related and financial actions. Intuit emphasizes data privacy, keeping user information encrypted. This move aims to improve product development, marketing, and financial literacy, solidifying Intuit’s position in the AI-powered financial solutions market.