Unauthorized Listings

Amazon’s new AI shopping tools, “Shop Direct” and “Buy for Me,” are facing backlash from retailers. These features allow Amazon’s AI to list and even purchase products from external websites without explicit consent. Businesses report unauthorized listings and fulfillment issues, feeling exploited. Amazon claims the tools help customers discover products and businesses reach new audiences, offering an opt-out. This initiative highlights the growing tension between AI-driven e-commerce innovation and businesses’ control over their data and listings.