Upselling

Google Cloud’s CEO Thomas Kurian says the division is already profiting significantly from AI investments. At a recent conference, Kurian outlined monetization strategies including consumption-based pricing for AI infrastructure (GPUs, TPUs, models via “tokens”) and subscription models for services like cybersecurity and Google Workspace. Upselling to higher-priced AI tiers also contributes to revenue growth. Google Cloud’s customer commitment backlog is at $106 billion, and it secured a $10 billion cloud contract with Meta. Cloud revenue grew 32% year-over-year in the latest quarter.