User Retention

Despite initial concerns and a surge in app deletions, TikTok’s U.S. joint venture has largely retained its American user base. Data shows daily active users have stabilized, with engagement metrics recovering. While controversies and scrutiny surrounded the new ownership structure, temporary app issues and troubleshooting appear to have driven initial uninstall spikes. The platform’s strong user retention suggests its core appeal remains despite the turbulent launch and evolving operational landscape.