Value

At the 2025 Chongqing Auto Show, Chinese auto executives voiced concerns over intense price competition, advocating a shift to value-driven strategies. They emphasized prioritizing quality, technology, and service over aggressive price cuts, warning about the detrimental effects on the supply chain and long-term innovation. The consensus is to move away from price wars to achieve sustainable industry growth.

The People’s Daily criticizes the ongoing price war in China’s EV market, highlighting concerns about its long-term impact. The article urges automakers to shift focus from price to value, emphasizing technological innovation and high-quality offerings. It observes a transition towards a value-driven market, driven by consumer demand for advanced features and personalized options, advocating for sustainable growth over short-term gains and inflated valuations.

Amidst China’s EV price war, automaker executives debate the price-value relationship. GAC emphasizes customer experience and lifecycle cost. BJEV’s chairman stresses profitability challenges, warning against prioritizing short-term gains over quality, safety, and long-term sustainable growth. He critiques unsustainable practices, advocating for innovation, high-end markets, and ethical business conduct, emphasizing customer trust as vital for the industry’s future.