Verizon

Verizon, facing market share decline, has appointed Dan Schulman as CEO to lead a strategic reset. Chairman Mark Bertolini cites increased competition and commoditization of 5G as key challenges. Schulman, formerly of PayPal, is evaluating cost structures and operational efficiencies to develop a new strategy. The focus will be on enhancing value for customers beyond price competition. Analysts anticipate initiatives to improve customer retention, expand into new markets, and optimize capital allocation as Verizon strives to regain its market leadership.

Verizon will launch the iPhone 17 lineup, including the iPhone Air, on September 19, 2025, with pre-orders starting September 12. Customers can get up to $1,100 off with trade-in and eligible unlimited plans. The lineup features four models with enhancements like Center Stage front camera and Ceramic Shield 2. Verizon’s plans start at $30 per line for four lines, offering a three-year price guarantee. Bundled offers include Apple Watch Series 11, iPads, and deals for business customers.