Video Creation

Canva is strategically acquiring animation software Cavalry and AI video creation startup MangoAI to enhance its offerings and compete with Adobe. These moves aim to bolster motion graphics and AI-powered video generation, integrating Cavalry into Canva’s core platform and MangoAI into its enterprise ad tool. This follows strong revenue growth for Canva, which is also focusing on leveraging AI while acknowledging the continued need for human oversight in creative work.

Google’s Vids introduces new AI-powered features to democratize video creation, including image animation with Veo AI, AI avatars for presenter-less videos, and automatic transcript trimming. Vids boasts over one million monthly active users. Integrations from Google Meet are coming soon. Google is expanding access to Vids and offering a free version with templates. Businesses like Mercer International and Fullstory are already using Vids for training and internal communications. These enhancements aim to make video creation accessible to a wider audience.