Virtual Try-On

L’Oréal partners with OpenAI to integrate Maybelline’s virtual makeup try-on into ChatGPT, enhancing consumer engagement and product discovery. This collaboration spans AI-native advertising pilots and advanced internal research, utilizing models like GPT-Rosalind for scientific discovery. The initiative aims to accelerate product formulation and empower employees with generative AI tools, positioning L’Oréal at the forefront of beauty tech innovation.