Warner Bros. Discovery

HBO Max is raising prices for new and existing subscribers, marking its second price adjustment since June 2024. This increase, effective November 20, comes amid widespread price hikes across the streaming industry, with Disney, Apple, and Netflix also implementing similar changes. WBD’s CEO David Zaslav cited the high quality of their content as justification. This move aligns with broader strategic shifts at WBD, including a potential company split and openness to acquisition offers, reflecting the competitive streaming landscape.