Web Interface

Amazon is enhancing its AI capabilities with a browser-based version of Alexa+, currently in early access. This move allows users to interact with Alexa+ directly through their web browsers, offering features like quick answers, content generation, and smart home control. The launch positions Amazon to compete more directly with rivals like ChatGPT and Gemini, expanding Alexa’s accessibility beyond its app and Echo devices. This strategic step aims to increase user engagement and maintain relevance in the fast-paced generative AI market.