Weston Reserve
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Weston Reserve in Apex Now Selling from Toll Brothers (Prioritizes location importance upfront, uses a more direct action verb (“Selling”), maintains brand presence, implies “new” opening via “Now Selling”, and streamlines the structure.)
Toll Brothers launches Weston Reserve, an exclusive 23-home luxury community in Apex, North Carolina, priced from $1.33M. Offering 4,050-5,000 sqft customizable estates with multigenerational suites and smart home tech, the development targets affluent buyers in the tech-driven Research Triangle. Despite a 22% price premium over local luxury markets, strategic advantages include proximity to top schools, Jordan Lake amenities, and projected 35% gross margins. Challenges include high per-acre costs from low density. The project aligns with regional population growth (4.2% in 2024) and Toll Brothers’ Sun Belt expansion, leveraging land acquisitions to capitalize on forecasted 5.8% annual price appreciation through 2030.
