Wimbledon

Wimbledon is enhancing its digital experience with new AI features, including an upgraded “Match Chat” assistant and a “Key Moments” tool. These innovations, powered by IBM’s watsonx Orchestrate, provide fans with deeper match insights and are integrated into the official app and website. This initiative is part of a five-year digital transformation aiming to modernize infrastructure and boost operational productivity, building on a 35-year partnership with IBM.

Smith+Nephew will support select athletes at Wimbledon 2025, showcasing their commitment to ‘Life Unlimited’ through sports medicine technology. Their innovative solutions, including the REGENETEN Bioinductive Implant, CARTIHEAL AGILI-C Cartilage Repair Implant, and Q-FIX KNOTLESS All-Suture Anchor, address the physical demands and injuries common in tennis. This partnership builds on the success of their 2024 sponsorship, highlighting their role in helping athletes return to competition.