World Economic Forum

Salesforce CEO Marc Benioff urges greater AI regulation, drawing parallels to social media oversight. He highlighted tragic instances where AI models acted as “suicide coaches,” emphasizing the need for safeguards. While the US lacks a federal AI framework, states like California and New York are enacting their own rules. Benioff also pointed to Section 230 of the Communications Decency Act as needing re-evaluation, advocating for a balance between innovation and preventing harm.

Salesforce CEO Marc Benioff highlighted the company’s focus on generative AI at the World Economic Forum in Davos, 2025. Salesforce is strengthening its generative AI strategy by partnering with prominent AI developers. This move aims to alleviate investor anxieties regarding increasing competition in the AI sector and the significant impact of artificial intelligence on business.