Xbox Game Pass

Microsoft is adjusting Xbox Game Pass with significant price reductions on Ultimate and PC subscriptions. However, major new releases like “Call of Duty” will no longer be day-one additions. This strategic shift, under new gaming chief Asha Sharma, aims to re-engage players and boost profitability amidst a challenging quarter for the gaming division, which saw a revenue decline and hardware sales drop. The changes reflect player feedback on pricing and a recalibration of content monetization.

Microsoft is increasing the price of Xbox Game Pass Ultimate by 50% to $29.99/month, while streamlining its subscription tiers by integrating Core into Essential and upgrading Standard to Premium. This move aims to enhance value through expanded game libraries (including Ubisoft+ Classics), improved streaming quality, and a new rewards program. The company cites the need to deliver more value amid competition from Sony’s PlayStation Plus and declining Xbox hardware revenue, despite strong Game Pass subscriber growth following the Activision Blizzard acquisition. Select Xbox consoles will also see price increases.