Xiaohong Card
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Xiaohongshu Enters Local Life Market with “Xiaohong Card,” Expected Late Next Month, Similar to JD.com PLUS
Xiaohongshu (Red) is reportedly launching its “Xiaohong Card” program by the end of September, pushing into the local lifestyle services market. The initiative, targeting F&B, leisure, and entertainment businesses in pilot cities like Hangzhou, Shanghai, and Guangzhou, aims to connect online discovery with offline transactions. The “Xiaohong Card,” similar to Alibaba’s 88VIP, offers exclusive discounts (at least 10%) to users at participating merchants. Youzan is the exclusive service provider, facilitating traffic conversion into sales through integrated solutions.
