Xiaohongshu

A Chinese travel blogger on Xiaohongshu, “Pushing My Wife to See the World,” reported the theft of their entire trailer caravan in San Sebastián, Spain. The loss is estimated at nearly 500,000 RMB ($69,000 USD) and included all belongings, even life-sustaining medication for the blogger’s disabled wife. Witnesses saw individuals hitching the trailer to a French-plated vehicle. RV theft is reportedly an organized crime in the region with a low recovery rate. The blogger warns other travelers to be cautious in Europe.

Xiaohongshu has officially denied rumors of an acquisition by Alibaba, labeling the speculation as “groundless.” This isn’t the first time such rumors have surfaced, with similar claims made in 2019. Xiaohongshu, founded in 2013, has seen its valuation reportedly surge to $26 billion, a significant increase from its previous $17 billion valuation at the end of 2023. Alibaba has not yet commented on the reports.

Chinese men, particularly those born in the mid-90s, are increasingly driving the medical aesthetics market. Motivated by dating prospects and career advancement, this demographic seeks discreet treatments for acne, aging, and general appearance enhancement. While domestic options grow, men often prefer natural-looking results and prioritize professional expertise. The market is expanding, with focused strategies targeting this male segment, though education and trust remain key challenges.

Actress Yifan Shao, known for “I Will Find You a Better Home,” criticized Xiaohongshu’s (RED) content moderation. She detailed issues with delayed visibility and a perceived reliance on keyword-based AI, leading to user frustration. Shao fears the system’s flaws could lead to self-censorship and a platform dominated by AI-generated content, echoing concerns from other users. Her background includes degrees and work experience in varied fields before her acting career.

Xiaohongshu revealed its 2025 H1 anti-fraud efforts, combating inauthentic content to build user trust. The platform removed 3.2M fraudulent posts, 10K fake accounts, and 600K low-quality AI-generated posts. Central to the strategy are AI-powered content identification, pre-content review, and refined reporting. These measures led to a 25% decrease in processing time for user reports, with plans for further refinement.

JD.com launched the “Hong Jing Program,” an enhanced partnership with Xiaohongshu, building on the success of the “Xiao Hong Meng” initiative. This program integrates the platforms to create direct-to-purchase pathways, including a “Planting Grass Direct” advertising feature. The goal is to guide users from content discovery on Xiaohongshu to purchases on JD.com, streamlining the buying process and boosting sales, leveraging successful metrics from the initial collaboration. This initiative focuses on streamlined traffic flow, improved data integration, and expanded collaboration.