Xu Jiayi

JD.com sues influencer “Cat Cup” (Xu Jiayi) over contractual disputes in Hangzhou court, following her 2023 “lost homework” hoax scandal. Xu’s firm promoted JD products one day before Chinese authorities exposed her fabricated viral video. With 40M+ followers pre-ban and estimated $13.8M annual earnings, the legal battle highlights risks in China’s influencer partnerships. The case, linked to potential breach of contract or reputational damage claims, may set precedents for liability in the $200B social commerce sector amid tightened platform regulations.