Yi He

Yi He, a former product leader from Jiangsu with a computer‑science degree, became Binance’s co‑CEO in early 2024. Rising from Head of Global Business Development to President of Consumer Business, she drove partnerships, launched Binance Earn, Pay and a DEX, and grew users from 12 M to 32 M. As co‑CEO she focuses on three pillars: (1) regulatory resilience through a “Compliance‑by‑Design” framework and a public Regulatory Dashboard; (2) technological innovation via Layer‑2 scaling, cross‑chain bridges, and institutional DeFi products; (3) market diversification with tokenized stocks, NFT marketplaces and crypto‑backed credit. The dual‑CEO model blends CZ’s vision with He’s disciplined execution, positioning Binance to navigate regulatory pressure, competitive threats, and market volatility while expanding globally.