Chipotle Unveils Red Chimichurri in Latest Menu Innovation

• Responding to customer enthusiasm for its dips and sauces, Chipotle Mexican Grill (CMG) is launching Red Chimichurri as a limited-time menu item in the U.S. and Canada, starting Tuesday, September 30th.
• This vibrant, freshly-made sauce is designed to complement Chipotle’s popular Carne Asada, offering customers a new way to enhance their favorite orders.
• Chipotle Rewards members can enjoy a complimentary試用Red Chimichurri on its launch day, September 30th.

Chipotle is betting on flavor innovation to drive traffic and bolster its appeal to Gen Z consumers, a demographic known for their sauce obsession. Building on the success of previous limited-time offerings like Adobo Ranch, the launch of Red Chimichurri signifies Chipotle’s continued investment in culinary research and development. The company is looking to differentiate itself in a crowded fast-casual market by offering unique taste experiences.

According to the company, Red Chimichurri features roasted garlic, fresh cilantro, chili peppers, and citrus juice, delivering a tangy and bright flavor profile to any Chipotle entrée

“Red Chimichurri unlocks an all-new flavor profile that is unlike any menu item we introduced before,” the company said in a statement. “This is more than a new sauce – it’s a new way for our fans to get creative and build the ultimate flavor combination.”

The company recommends these curated entrée pairings to enjoy with Red Chimichurri:

• Carne Asada Burrito
• White rice, black beans, Carne Asada, fresh tomato salsa, guac, cheese, romaine lettuce and Red Chimichurri
• Chicken Bowl
• White rice, black beans, chicken, roasted chili-corn salsa, guac, cheese and Red Chimichurri
• Sofritas Bowl
• Brown rice, pinto beans, Sofritas, fajita veggies, roasted chili-corn salsa, fresh tomato salsa, guac, romaine lettuce and Red Chimichurri

Chipotle seems to be strategically targeting its rewards program members, offering them exclusive access to the new Red Chimichurri sauce with the aim of increasing loyalty.

Earlier this month, Chipotle brought back Carne Asada, and Red Chimichurri pairs deliciously with Carne Asada and is an entirely new way to enjoy one of Chipotle’s most beloved limited time offerings.

About Chipotle

Chipotle Mexican Grill, Inc. (CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 3,800 restaurants as of June 30, 2025, in the United States, Canada, the United Kingdom, France, Germany, Kuwait, and United Arab Emirates and it is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. With over 130,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit CHIPOTLE.COM.