General Enterprise Ventures Names Wes Bolsen CEO

10/01/2025 – 01:04 PM

Ted Ralston Transitions to Chairman of the Board

OCEANSIDE, Calif. – General Enterprise Ventures, Inc. (OTC: GEVI) has announced the appointment of Wes Bolsen as its new Chief Executive Officer, marking a strategic shift for the company. Bolsen succeeds Ted Ralston, who will now serve as Chairman of the Board, ensuring a smooth transition and continued guidance.

Bolsen’s appointment signals a renewed focus on growth and innovation. He brings a wealth of experience, having spent over two decades building and leading high-growth companies, particularly in the emerging technologies and wildfire protection sectors. Notably, he co-founded and led LaderaTech, transforming it into a global leader in wildfire prevention technology before its acquisition by Perimeter Solutions. His subsequent role in Perimeter’s leadership team during its $2 billion public listing underscores his expertise in scaling businesses and navigating the complexities of the public markets. Bolsen’s academic credentials include a Bachelor of Science in Electrical Engineering with a minor in Economics from Rose-Hulman Institute of Technology and an MBA from Stanford University’s Graduate School of Business.

Ralston’s move to Chairman of the Board reflects his ongoing commitment to the company’s strategic direction. “Wes brings a rare combination of entrepreneurial vision, proven leadership and deep knowledge of the wildfire industry,” Ralston stated. “His experience in launching and building five companies over the last 20 years, coupled with his understanding of both the science and the business strategy, makes him the ideal person to position CitroTech by MFB as the new industry standard in wildfire prevention and community protection.” Ralston further emphasized the focus on expanding into new markets and forging strategic partnerships to accelerate the adoption of the company’s solutions.

Bolsen expressed his enthusiasm about joining General Enterprise Ventures, highlighting the potential of CitroTech. “After carefully evaluating CitroTech, I chose to return to this industry and lead this company. This EPA-listed product line has the potential to transform how we prevent fires, protect homes and assets, manufacture and treat wood products and lumber, and ensure safe ingress and egress for firefighters and communities. Importantly, it provides significant advantages over legacy fire retardants, wildfire defense systems and other products on the market. I am excited to lead this team as we build partnerships and scale the business.” The statement suggests that Bolsen is poised to drive innovation and market penetration with MFB’s technology.

Steve Conboy, founder and chief technology officer of MFB said, “We are extremely fortunate to have Wes leading the company now. His decades of executive leadership and deep industry knowledge will be a tremendous asset as we accelerate the adoption of CitroTech and move forward with our plans to uplist to a national stock exchange.” The anticipated move to a national exchange could significantly increase the company’s visibility and access to capital.

Ralston will remain actively involved during the transition period, focusing on establishing key strategic partnerships within the wood products and insurance sectors. This collaborative approach aims to ensure a seamless handoff and maintain momentum in crucial areas of business development.

General Enterprise Ventures, Inc., through its subsidiary Mighty Fire Breaker, LLC, offers a suite of wildfire defense solutions including home defense systems and products for fire-resilient building materials. A key differentiator for Mighty Fire Breaker is its CitroTech fire inhibitor, which holds both EPA Safer Choice and UL GREENGUARD GOLD certifications, indicating a commitment to environmental safety and performance. As concerns about climate change continue escalating wildfire risks, companies providing efficient and eco-friendly solutions like MFB are prone to be eyed by investors.

The leadership transition at General Enterprise Ventures arrives at a pivotal moment for the wildfire protection industry. With increasing frequency and severity of wildfires globally, the demand for innovative and effective prevention solutions is on the rise. Bolsen’s experience in scaling technology companies within this space, coupled with Ralston’s continued strategic guidance, positions General Enterprise Ventures to capitalize on this growing market. Furthermore, the company’s commitment to environmental responsibility, as demonstrated by the certifications held by its CitroTech product, aligns with increasing consumer and regulatory focus on sustainability.