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E-commerce retailer Vipshop is kicking off the second wave of its 618 mid-year sales festival tonight at 8 PM.
According to company representatives, the focus of this phase will be on limited-time flash deals and deep discounts. Vipshop will be unleashing a wave of “limited edition” products from top-tier brands, with up to 100,000 hot-selling items available at prices significantly below the already discounted levels, starting with an 85% off baseline. To further entice shoppers, Vipshop is highlighting “value-packed items”—curated selections from well-known names like Burberry, Anta, Naviker, Swisse, and Estée Lauder. These selections are expected to see price drops of 20% or more below typical sale prices with numerous other items being marked down by over 50%.
Adding to the excitement, Vipshop will host a limited-time “double discount” promotion from 8 PM to midnight on May 28th, May 30th, and May 31st. Deals from these special promotions will combine original in-store promotions with a bonus discount, potentially offering the year’s lowest prices.
Simultaneously, Vipshop’s popular “Flash Sale” section will feature rock-bottom pricing starting tonight at 8 PM. Notable discounts include the YSL Mon Paris Eau de Parfum 50ml at around RMB 556, SK-II’s Facial Treatment Mask (ten sheets) for approximately RMB 551, and Estée Lauder’s Double Wear Stay-in-Place Matte Primer at RMB 222 along with their Velvet Matte Lipstick in Satin at RMB 152. These flash sales will continue until 10 AM the following morning.
Company sources have confirmed that the second phase of promotions will extend until 10 AM on June 1st. They are keeping the sales format simple and hassle-free: One item equals one discount with no bundling required. The advertised price is the actual price consumers will pay.
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