Cinemark Focuses on Innovation & Comfort to Elevate Moviegoing

08/01/2025 – 09:47 AM

Investments to maintain and enhance technology, comfort and amenities consistently deliver a premium moviegoing experience across 500 theaters worldwide

PLANO, Texas–(BUSINESS WIRE)–Cinemark Holdings, Inc., one of the globe’s largest and most watched theater chains, is doubling down on its commitment to providing top-tier moviegoing experiences. The company, long known for outpacing its rivals in strategic investment and innovation, is laser-focused on operational excellence to ensure continued growth and customer loyalty.

From cutting-edge sight and sound technology to enhanced food and beverage options and streamlined theater operations, Cinemark is leaving no stone unturned in its quest to create immersive experiences. The company reports that a remarkable 95% of surveyed moviegoers are satisfied with their Cinemark visits, a key indicator of its success is resonating with audiences.

“Our mission is clear: to craft unforgettable, larger-than-life experiences that redefine entertainment beyond your living room,” said Sean Gamble, Cinemark President and CEO. “We’re delivering on that promise through continuous improvements and meticulous maintenance across our theaters. By investing in every aspect of the guest journey, we deliver exceptional value, solidifying Cinemark as *the* destination for cinematic storytelling.”

Immersive Sound and Picture-Perfect Presentation
Cinemark isn’t just showing movies; it’s delivering a sensory experience. The company’s commitment to superior sound and crystal-clear images on massive screens is at the heart of its strategy to attract and retain moviegoers.

While its Barco digital projectors remain at the top of their game, Cinemark is rolling out a multi-year plan to convert to laser projection, with a quarter of its global projectors expected to be upgraded by year’s end. More impressively, a dedicated in-house tech team ensures a staggering 99.98% uptime across its 5,500+ projectors worldwide, minimizing disruptions and maximizing viewing pleasure.

For moviegoers seeking an elevated experience, Cinemark offers XD, its private-label premium large format. Found in approximately 300 auditoriums, Cinemark XD boasts the biggest screens, vibrant projection displaying 35 trillion colors, and a powerful 50,000-watt surround sound system.

Furthermore, select Cinemark theaters in the U.S. and Latin America feature IMAX auditoriums, offering compelling content showcased with enhanced sound and technology. The Cinemark Dallas XD and IMAX theater is one of a select few nationwide equipped to exhibit the coveted IMAX 70-millimeter film format.

Cinemark also stands out with ScreenX technology in select locations, an immersive 270-degree panoramic wraparound screen. Eyeing the immersive experience trend, the company plans to quadruple its ScreenX footprint by 2026 with 20 new installations, including its Latin American debut.

Unparalleled Comfort and Premium Seating
Cinemark’s Luxury Lounger recliners have become a major draw for audiences, offering spacious seating with adjustable headrests, footrests, and plush cushioning. Select locations will also feature adjustable heating. This commitment to comfort positions Cinemark with the largest number of recliner-equipped auditoriums compared to other major chains, with loungers in 70% of its U.S. locations.

Cinemark also leads the way in D-BOX motion seats, found in over 450 auditoriums across the U.S. and Latin America. D-BOX’s immersive technology synchronizes thousands of haptic movements with on-screen action, using a precisely programmed array of vibrations and motions that are timed to the frame. A built-in speaker turns the sound into a visceral part of the film, with the chairs being developed to deliver just the right amount of movement. Based on strong consumer demand for the D-BOX format, Cinemark is expanding its presence with 80 additional locations planned.

Expansive Food, Beverage, and Merchandise Offerings
Cinemark extends the movie-going experience with a diverse range of food and beverage options, from classic movie snacks to freshly prepared meals. At 80% of U.S. theaters, guests can enjoy restaurant-quality food and curated drinks (beer, wine, cocktails). To maximize enjoyment, Cinemark offers free refills on large drinks and XL popcorn. For added convenience, order concessions through the Cinemark app and skip the line.

For movie collectors, fans can bring home movie magic with oversized popcorn buckets and exclusive movie-themed merchandise, both in-theater and online at shop.cinemark.com. Cinemark also extends the concession experience beyond the end credits through national delivery partnerships with UberEats, DoorDash, Grubhub and 7NOW.

Movie Lover Engagement, Perks and Loyalty
Cinemark’s investment in its theaters has yielded powerful results, with over 1.45 million Cinemark Movie Club subscribers. For around $12 per month, members get one movie ticket that rolls over and never expires for active members, 20 percent off concessions, no online fees, and special member pricing on additional tickets for friends and family members.

Cinemark also offers a free loyalty program, Movie Fan, where members earn points for every dollar spent to be redeemed for rewards such as movie passes, snacks, entries into member-exclusive sweepstakes, and more.

Cinemark’s personalized marketing strengthens loyalty by engaging 32 million global addressable customers with tailored messaging based on upcoming movies, amenities, concessions and more.

In-Theater Discounts
To ensure guests feel like they’re receiving meaningful value from their moviegoing experience, Cinemark offers multiple ways to save on top of its popular loyalty rewards and member discounts. Discount Tuesdays offers steeply discounted ticket prices, with Cinemark Movie Rewards members saving even more, which can be up to 50 percent off primetime pricing. Popular annual programs including Summer and Holiday Movie Clubhouse bring favorite family-friendly movies back to the big screen at discounted prices, making it easy and affordable for everyone to enjoy a trip to the movies. These value-driven programs ensure that premium moviegoing remains accessible and enjoyable for all audiences.

Coming Soon to the Big Screen
The summer box office season has been sizzling, and moviegoers will be able to enjoy many captivating films at Cinemark’s theaters throughout the rest of the year and beyond, including The Naked Gun (August 1), Freakier Friday (August 8), Tron: Ares (October 10), The Running Man (November 7), Wicked: For Good (November 21), Zootopia 2 (November 26), Five Nights at Freddy’s 2 (December 5), Avatar: Fire and Ash (December 19) and more.

For full details about the Cinemark moviegoing experience, visit Cinemark.com or download the Cinemark app.

About Cinemark Holdings, Inc.
Cinemark Holdings, Inc. (NYSE: CNK) provides extraordinary out-of-home entertainment experiences as one of the largest and most influential theatrical exhibition companies in the world. Based in Plano, Texas, Cinemark makes every day cinematic for moviegoers across nearly 500 theaters and more than 5,500 screens, operating in 42 states in the U.S. (304 theaters; 4,249 screens) and 13 South and Central American countries (193 theaters; 1,398 screens). Cinemark offers guests superior sight and sound technology, including Barco laser projection and Cinemark XD, the world’s No. 1 exhibitor-branded premium large format; industry-leading penetration of upscale amenities such as expanded food and beverage offerings, Luxury Lounger recliners and D-BOX motion seats; top-notch guest service; and award-winning loyalty programs such as Cinemark Movie Club. All of this creates an immersive environment for a shared, entertaining escape, underscoring that there is no place more cinematic than Cinemark. For more information, visit https://ir.cinemark.com.