Loyalty program

Lyft and United Airlines have partnered to allow Lyft users to earn MileagePlus miles on rides. Users earn miles per dollar, with higher rates for premium rides and airport trips. This follows Lyft’s split with Delta Air Lines, highlighting the competitive loyalty program landscape. United sees the partnership as part of its customer-centric strategy, aiming for deeper tech integration and future features like using miles for Lyft rides within the app. New users can earn bonus miles for linking accounts and taking initial rides.

Wyndham Rewards partners with KrisFlyer, enabling members to convert points to KrisFlyer miles. Members can earn KrisFlyer miles on stays or convert Wyndham Rewards points, starting at 6,000 points for 1,200 miles. This partnership enhances the value of Wyndham Rewards for its 120 million members, offering access to flights and upgrades on Singapore Airlines and its network. The collaboration reflects the trend of enhancing customer loyalty through strategic airline partnerships.

Cinemark is enhancing the moviegoing experience across its 500 theaters globally through continuous investments in technology, comfort, and amenities. This includes upgrading to laser projection, ensuring near-perfect projector uptime, and expanding premium formats like XD and ScreenX. Luxury Lounger recliners and D-BOX motion seats offer enhanced comfort. Cinemark also offers diverse food and beverage options, loyalty programs, and discount programs. With these improvements, Cinemark aims to solidify its position as a leading destination for cinematic storytelling, boasting a 95% customer satisfaction rate.