G&M Direct Hire Achieves £5.2 Million in Fleet Savings with Samsara

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05/28/2025 – 04:00 AM

Samsara’s Connected Operations® Platform: Fueling Efficiency and Safety for UK’s Leading Car Hire Firm

LONDON – In a move that underscores the transformative power of AI and IoT in the transportation sector, G&M Direct Hire, a leading Public Carriage Office (PCO) car hire provider in the UK, has realized significant operational savings and enhanced safety protocols. The company, which serves the London market, credits its success to the implementation of Samsara’s Connected Operations® Platform.

Facing challenges such as escalating insurance costs, increased vehicle theft, and the push toward electric vehicle adoption, G&M Direct Hire recognized the need for a smarter approach to fleet management.

The deployment of Samsara’s platform has given G&M Direct Hire a comprehensive, real-time view of its entire fleet. Leveraging Samsara’s AI-powered dash cams and GPS tracking, the company has achieved impressive results, including:

£1.8 million reduction in accident-related expenses, with 21% fewer accidents recorded within a year.
£3 million savings stemming from the recovery of 55 stolen vehicles.
£400,000 saved through proactive avoidance of excessive mileage, specifically over 940,000 excess miles.
A 50% reduction in case settlement timelines, effectively shortening resolution times by two months per case.

“We needed a better understanding of our drivers’ on-road behavior, the risks they faced, and how to protect both them and our vehicles,” explains Ghaffar Esmailzadeh, Director at G&M Direct Hire. “Real-time data was critical to staying ahead and managing maintenance proactively. Thanks to Samsara, we now have that visibility, and the impact has been substantial.”

Beyond cost savings and improved safety, G&M Direct Hire is also utilizing Samsara’s data to guide its transition towards an electric fleet. Continuous data analysis helps identify the best candidates for immediate EV adoption, optimizing decisions based on route patterns and usage.

Philip van der Wilt, SVP and GM EMEA at Samsara, highlights the partnership’s importance: “G&M Direct Hire is vital in supporting professional drivers, and we’re pleased to support them. With real-time visibility and AI-driven insights, they’ve fostered a fleet built on greater safety, efficiency, and have set a solid foundation for electrification. This collaboration exemplifies how we can shape a safer, more sustainable transport landscape for the future.”

About Samsara

Samsara (NYSE: IOT) is a pioneer in the realm of Connected Operations®, a platform aimed at empowering businesses that rely on physical operations. By leveraging Internet of Things (IoT) data, Samsara provides its customers in North America and Europe with actionable insights and actionable insights to optimize operational efficiency. Samsara serves the world’s most prominent businesses across a wide array of sectors, including construction, transportation, logistics and many more. The company’s mission is to boost the safety, performance, and sustainability of these operations.

Samsara is a registered trademark of Samsara Inc. All other brand names, product names or trademarks belong to their respective holders.

About G&M Direct Hire

G&M Direct Hire, a premier PCO car hire company based in London, has been a leading player in the sector since 2008. It provides for the needs of PCO drivers in the capital. Known for its best-in-class services, G&M boasts superior customer ratings. It has a varied fleet covering both electric and hybrid vehicles. Looking ahead through 2025, G&M’s goal is to switch to a fully electric business model.