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11/01/2025 – 12:00 PM
Ibotta is donating $50,000 to Feeding America’s® Community Response Fund, supplementing its Thanksgiving cash-back offers.
DENVER – Ibotta (NYSE: IBTA), the dominant player in North America’s digital promotions landscape, is launching its annual “Thanksgiving on Us” campaign. The initiative offers users cash-back rewards on essential Thanksgiving grocery items. This comes as household budgets are increasingly strained due to persistent inflation. According to Ibotta’s 2025 Holiday Outlook, a significant 61% of shoppers are concerned about the impact of inflation on their holiday spending. This marks the sixth consecutive year of Ibotta’s Thanksgiving program, designed to alleviate financial pressure on families during the holiday season.
Ibotta’s sixth annual cash back Thanksgiving launches on November 1, 2025.
Over the past half-decade, Ibotta’s program has provided food for millions of Americans. New users can now redeem cash back, potentially totaling over $22 in rewards, on participating Thanksgiving staples. This initiative reflects Ibotta’s broader strategy of leveraging its data analytics capabilities to offer targeted promotions, driving both customer acquisition and brand loyalty. By partnering directly with CPG brands, Ibotta gains access to exclusive deals and insights into consumer purchasing behavior.
Existing Ibotta users will also have opportunities to earn cash back on Thanksgiving side dishes, with new offers released each Monday throughout November. Moreover, users who refer new customers to the Ibotta app will receive a full cash-back offer on a turkey purchase once their referral submits their first receipt. This referral program highlights Ibotta’s focus on organic user growth and network effects. The company incentivizes word-of-mouth marketing, transforming its user base into a powerful acquisition channel.
“At a time when budgets are stretched thin, providing our Savers with access to a full Thanksgiving meal aligns directly with our core values,” said Sara Henderson, vice president of marketing at Ibotta. “In addition to the savings inside our app, we are pleased to support communities through partnerships such as our donation to Feeding America.” Henderson’s statement underscores Ibotta’s commitment to both consumer value and social responsibility. The company aims to position itself not only as a savings platform but also as a community partner, bolstering its brand image and fostering customer trust.
Beyond the “Thanksgiving on Us” initiative, Ibotta is donating $50,000 to Feeding America’s® Community Response Fund, addressing potential SNAP funding uncertainties. This contribution seeks to ensure continued food security for families during a period of flux. The donation forms part of Ibotta’s wider corporate social responsibility strategy, contributing to both brand reputation and positive community impact. This is becoming increasingly important for consumer-facing technology companies that want to highlight their commitment to social issues.
To explore available offers and learn more about “Thanksgiving on Us,” .
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About Ibotta (“I bought a…”)
Ibotta, Inc. (NYSE: IBTA) is a leading provider of digital promotions reaching over 200 million consumers through the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $2.5 billion through the IPN since 2012. Ibotta is headquartered in Denver and has been listed as a top place to work by The Denver Post and Inc. Magazine. The IPN’s success rests on its ability to leverage user data and analytics to create highly targeted advertising that increases sales, rather than brand awareness. A key source of differentiation for Ibotta is its performance-based model, which guarantees a return-on-investment for brands.
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Source: Ibotta, Inc.
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