In a recent interview, CNBC AI News spoke with Zhu Lei, Marketing Director at Gree Electric Appliances, to shed light on the widely discussed online reunion between Gree’s chairwoman, Dong Mingzhu, and former employee Meng Yutong. The conversation, conducted at Gree’s headquarters in Zhuhai at the end of May, sought to address speculation surrounding the event, including questions of former succession plans.
Zhu Lei emphasized that the live stream, which saw the pairing reconnect online, was not a pre-planned marketing campaign. “This wasn’t a deliberate effort by Gree,” Zhu clarified. “It was a natural interaction, much like a meeting between friends.”
When asked about any internal analysis or strategic takeaways from the broadcast, Zhu dismissed the notion of a calculated approach. The focus, he indicated, was on facilitating a candid conversation.
“It wasn’t an orchestrated marketing event,” he stated, dispelling any notion of a pre-determined strategy. “As Dong Mingzhu herself mentioned during the live stream, the encounter was born from genuine care, seeing Meng Yutong’s plans to study abroad, and offering support from a fellow woman.”
Addressing concerns that the stream might have exposed some personal details of the interaction, Zhu explained that the authenticity was intentional. “Viewers understood that it was not planned, thus they could accept the details and dialogues were meant to be genuine. That’s a reflection of Gree’s corporate culture: transparency.”
The live stream, according to Zhu, should be considered a simple meeting. “For Ms. Dong, it was about taking time to meet with Yutong, for an appointment between two women, that’s all,” he explained.
[Image of Dong Mingzhu and Meng Yutong from a live stream]
Further quashing rumors of conflict, Zhu stated that they hadn’t any issues.
The broadcast, according to data from Feigua, saw an impressive turnout. On the evening of May 23rd, the “Gree Mingzhu Selected” live stream drew 2.92 million views, with a peak concurrent audience exceeding 30,000. The sales generated through the stream reached 5 million yuan ($690,000), topping the “Large Appliances” category rankings.
Adding to the narrative, Meng Yutong recently expressed her appreciation for Dong Mingzhu and the support of another colleague, Du Haitao, acknowledging their guidance from her initial entry into the professional world.
Adding another dynamic to the story, Meng Yutong, Dong Mingzhu, and Du Haitao attended the grand opening of the first-ever “Dong Mingzhu Healthy Home” flagship store in Changsha, which exceeds 1,000 square meters (10,764 square feet). Their reunion marked the launch of a project featuring intelligent solutions for air, water, and dietary health. The trio reunited in Changsha to celebrate their shared vision.
[Image of Dong Mingzhu, Meng Yutong, and Du Haitao at the store opening]
Original article, Author: Tobias. If you wish to reprint this article, please indicate the source:https://aicnbc.com/2052.html
