Marketing

Li Auto’s CEO Li Xiang’s appearance in promotional photos sparked online discussions about the company’s frugality. Instead of elaborate setups, Li Auto uses its own campus for vehicle unveilings to save costs and improve efficiency. While prioritizing cost control in non-core areas like marketing events and travel, Li Auto continues to invest heavily in crucial technologies like battery tech and smart cabin systems, demonstrating a strategic balance between investment and spending.

Former “Journey to the West” actor Chi Chongrui, known for his Tang Sanzang portrayal, is now marketing a luxury Beijing real estate project. The move, near the Forbidden City, sparked online amusement, highlighting his pivot into a new career. His wife, real estate tycoon Chen Lihua, provides a rich foundation for this venture. Chi’s move reflects his adaptation to changing markets, seeking to leverage his celebrity status.

MingLue Science and Technology launched AdEff, an AI-powered platform for global advertising testing and optimization, at ESOMAR “Renewal Tour 2025” in Singapore. Built on the HyperGraph Multi-Modal Large Language Model (HMLLM), AdEff quickly predicts consumer reactions to ads, offers improvement recommendations, and aims to revolutionize marketing productivity. The platform integrates proprietary data and a mixed-expert model to provide faster, cost-effective, and more relevant content measurements, with trial use globally available starting June 19th. Continuous enhancements, including expanded content types and global expansion, are planned.

Infosys and Adobe have formed a strategic partnership to revolutionize customer experiences using AI. The collaboration integrates Infosys Aster™, an AI-powered marketing suite, with Adobe’s capabilities. This enables brands to create unified, personalized experiences at scale, streamline workflows, and drive growth by leveraging AI for marketing transformation and enhanced customer engagement.

Gree’s Marketing Director, Zhu Lei, discussed the unexpected online reunion between Dong Mingzhu and former employee Meng Yutong. He clarified it was a natural interaction, not a marketing ploy, emphasizing genuine care and transparency. Despite speculation, Zhu stated there were no issues with the reunion. The live stream drew millions of views and significant sales. They also came together for a grand opening of the first-ever “Dong Mingzhu Healthy Home” flagship store.

360’s founder, Zhou Hongyi, is dismantling the marketing department to test the capabilities of his nano-AI super search agent. He aims to launch a product single-handedly within five days using AI to automate marketing tasks and save significant costs. The agent, powered by Chinese large language models, promises efficiency across various scenarios. Success will lead to a shift in the company’s resource allocation towards AI development and national security, demonstrating AI’s transformative potential.