Infosys and Adobe Partner to Accelerate AI-Powered Marketing Transformation

Infosys Aster™ and Adobe Join Forces to Revolutionize Customer Experience at Scale

BENGALURU, India, June 18, 2025 /PRNewswire/ — Infosys (NSE: INFY, BSE: INFY, NYSE: INFY), a global leader in digital services and consulting, and Adobe have announced a strategic collaboration, aiming to transform the marketing landscape for global brands with the power of AI. The partnership will integrate Infosys Aster™ with Adobe’s capabilities to create unified customer experiences at scale, personalize content for business growth, and streamline workflows for greater efficiency.

Infosys Aster™ is a suite of AI-powered marketing services, solutions, and platforms designed to empower enterprises to become customer champions and growth partners. With offerings spanning creative services, experience design, digital commerce, MarTech orchestration, performance marketing, and marketing operations, Infosys Aster™ aims to inject AI-driven agility across the marketing value chain. Adobe equips brands to deliver personalized, data-driven customer journeys across all touchpoints by combining content, data, and AI, with a view to creating seamless, real-time experiences that foster both loyalty and expansion.

According to the Infosys CMO Radar 2024 report, AI-savvy CMOs are becoming a transformative force in business, with 62% anticipating an increasing influence over broader corporate decisions. Together, Infosys and Adobe intend to orchestrate enterprise-grade marketing solutions driven by AI, to allow CMOs to:

Deliver Unified Experiences at Scale. Marketers can create unified brand experiences across all channels, touchpoints, and customer personas, ensuring relevance and engagement regardless of the scale. Harnessing Adobe’s Real-Time CDP and GenStudio allows for efficient content creation, segmentation, and targeted experience delivery. Infosys Aster™ adds industry expertise and AI-amplified agility. This enables marketers to stay ahead of evolving customer behaviors, market trends, and business needs, all while orchestrating unified brand experiences. For example, a communication service provider leveraged Adobe Marketing Cloud with Infosys Aster™ services to deliver in-app experiences and custom offers to millions of customers, enhanced with multi-channel promotions, resulting in a 40% increase in digital engagement.

Personalize Content to Catalyze Growth. Launching highly targeted and personalized campaigns across diverse markets and customer segments with localized, scalable content strategies will become easier. Adobe technologies allow brands to deliver personalized content and enable real-time promotions and pricing based on customer behavior and cross-channel insights. Infosys Aster™ will contribute to the establishment of a shared digital foundation by integrating MarTech and enterprise systems, which is essential for optimizing content delivery strategies. For example, a retail jewelry brand developed a custom campaign using Adobe Experience Platform and Adobe Journey Optimizer, then leveraged Infosys Aster™ to create immersive experiences with dynamic 3D modeling, optimizing content delivery; the result being a 27% surge in campaign performance.

Streamline Workflows for Efficiency. The integrated solution brings autonomous agents to facilitate planning, execution, and optimization of marketing tasks and workflows. With Infosys Aster’s AI-powered orchestration of Adobe technologies, marketers can automate content creation, simplify campaign workflows, boost channel efficiency, and improve campaign efficacy. Citing an example, a technology giant rebuilt its MarTech core with Adobe digital marketing solutions, along with customer 360° views and analytics from Infosys Aster™, as a result, improving workflows and driving up campaign go-live efficiencies by 20%.

“AI has rapidly transformed the marketing landscape, evolving from productivity tools to become a central force for marketers. CMOs recognize AI as a key partner in driving business growth, while concurrently helping streamline the complexities of hyper-personalized content at scale, and offering unified brand experiences”, noted Sumit Virmani, EVP and Global Chief Marketing Officer, Infosys. “This joint offering is integral to our strategy of customer experience personalization, and uniquely positions CMOs to drive growth-focused marketing efforts.”

The Infosys Aster AI-powered marketing suite and Adobe solutions offer a unique opportunity for CMOs and CIOs to collaborate on customer-centric, AI-first experiences and marketing. The integrated solution also promotes a “responsible by design” approach to AI, reinforcing brand integrity and building customer trust.

“In an attention-driven economy, brands must break through the noise with impactful, creative personalization at scale across all touchpoints” said Anil Chakravarthy, President, Digital Experience Business, Adobe. “Adobe and Infosys aim to merge creativity, marketing expertise, and AI innovation to transform the customer experience, simplifying the production and delivery of compelling experiences consistently across every channel.”

Douglas Hayward, Senior Research Director, Worldwide Customer Experience Services and Strategies, IDC, highlighted that, “Today’s CMOs require AI powered tools that can understand customers and their needs, and in turn create personalized offers. This requires a new wave of dedicated AI marketing tools and services from software and marketing firms. The collaboration between Infosys Aster™ and Adobe is geared towards accelerating marketing excellence with AI, and is moving in the right direction to best address the needs of today’s customers and tomorrow’s brands.”

About Infosys

Infosys is a global leader in next-generation digital services and consulting, that serves to unlock human potential and create the next opportunities for people, businesses and communities. Infosys enables clients in more than 56 countries to navigate their digital transformation and is committed to be a well-governed, environmentally sustainable organization.

Visit www.infosys.com to discover how Infosys (NSE: INFY, BSE: INFY, NYSE: INFY) can guide your enterprise further into the future.

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This statement contains certain forward-looking statements that are subject to risks and uncertainties. Actual results may differ materially from those expressed or implied. Risks and uncertainties include, but are not limited to, those detailed in the company’s filings with the US Securities and Exchange Commission. Infosys does not undertake to update any forward-looking statements unless required by law.

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