Adobe

Adobe plans to acquire Semrush, a search engine marketing platform, for $1.9 billion in cash. This strategic move aims to enhance Adobe’s marketing tools amid the growing influence of AI. Semrush shares surged 74% on the news, while Adobe’s stock dipped 2%. The acquisition, expected to close in the first half of 2026, reflects Adobe’s focus on empowering brands in the AI-driven era. The deal follows Adobe’s abandoned attempt to acquire Figma.

Adobe reported strong fiscal third-quarter results, beating analysts’ expectations with adjusted EPS of $5.31 and revenue of $5.99 billion. The company’s growth is fueled by its digital media segment and strategic AI integration, with AI-influenced ARR exceeding $5 billion. Adobe anticipates continued growth, forecasting adjusted EPS between $5.35 and $5.40 for the fourth quarter and projecting an 11.3% annualized revenue increase in its digital media business for the fiscal year. Despite this, Adobe’s year-to-date stock performance lags behind the Nasdaq.

Infosys and Adobe have formed a strategic partnership to revolutionize customer experiences using AI. The collaboration integrates Infosys Aster™, an AI-powered marketing suite, with Adobe’s capabilities. This enables brands to create unified, personalized experiences at scale, streamline workflows, and drive growth by leveraging AI for marketing transformation and enhanced customer engagement.