Teads Appoints Dani Cushion as Chief Marketing Officer to Drive Global Growth
NEW YORK – January 5, 2026 – Teads (TEAD), a leader in the omnichannel advertising space, has announced the appointment of Dani Cushion as its new Chief Marketing Officer, effective January 6, 2026. Cushion will be responsible for overseeing Teads’ global marketing operations, including brand strategy, communications, and go-to-market initiatives, aiming to accelerate the company’s expansion and enhance advertiser outcomes.
Cushion brings a wealth of experience in marketing leadership from prominent technology and media companies. Her previous roles include Chief Marketing Officer at Innovid, a significant player in Connected TV (CTV) advertising, where she played a key role in the company’s subsequent acquisition. Prior to that, she served as CMO at ExecOnline and Cardlytics, steering Cardlytics through a successful Initial Public Offering (IPO) and subsequent growth as a public entity. Her background also includes senior marketing positions at Millennial Media, a company that underwent an IPO and was later acquired by AOL/Verizon Media, underscoring her experience with high-growth environments and strategic transactions.
“Dani possesses a remarkable talent for dissecting complex market dynamics, particularly within the evolving landscapes of CTV and the open internet, and translating them into potent marketing strategies that yield tangible business results,” stated David Kostman, CEO of Teads. “Her impactful contributions at influential industry companies speak volumes. As Teads embarks on its next phase of expansion, Dani’s leadership will be instrumental in amplifying our global achievements as we scale our omnichannel offerings.”
Cushion expressed enthusiasm for the new role, noting, “Teads is at the nexus of significant ad tech innovations, especially as CTV continues its rapid evolution. The opportunities ahead are substantial. With its robust technology, global reach, and multi-screen capabilities, Teads is uniquely positioned to guide brands and publishers through a constantly shifting ecosystem. I am eager to join at this critical juncture and to help shape how Teads communicates its vision and value to the market.”
This appointment follows a series of strategic leadership additions aimed at bolstering Teads’ commercial and marketing functions. In November, Mollie Spilman was appointed Chief Commercial Officer, tasked with spearheading global commercial strategy and fostering growth through collaborations with regional teams and partners. These executive appointments align with Teads’ strategic focus on enhancing its omnichannel platform and solidifying its market position.
The company’s recent performance highlights a period of dynamic growth, with strong revenue and gross profit increases reported in the third quarter of 2025, despite continued net losses and a substantial debt load. Teads is actively pursuing a strategy of strengthening its leadership team to drive innovation, capitalize on market opportunities, and deliver increased value to its advertising and publishing partners. This includes ongoing investments in product development, such as the recent launch of its CTV Performance beta, designed to optimize and measure CTV advertising outcomes globally.
Teads’ strategic emphasis on leadership development and product innovation is central to its ongoing transformation. The company’s ability to integrate new talent and technologies is crucial as it navigates the competitive ad tech landscape and seeks to expand its omnichannel capabilities. Investors will be closely monitoring how Cushion’s leadership influences Teads’ go-to-market strategies, revenue diversification, and advertiser adoption, particularly in light of the company’s financial structure and ongoing restructuring efforts.
About Teads
Teads Holding Co. (Nasdaq: TEAD) operates as an omnichannel outcomes platform for the open internet, delivering full-funnel results for marketers across premium media. The company focuses on generating meaningful business outcomes for both branding and performance objectives. By employing predictive AI technology, Teads connects high-quality media inventory, sophisticated creative assets, and contextually relevant addressability and measurement solutions. As one of the largest advertising platforms on the open internet, Teads maintains direct partnerships with over 10,000 publishers and 20,000 advertisers globally. Headquartered in New York, Teads employs a global team of nearly 1,800 professionals across more than 30 countries.
Forward-Looking Statements
This press release contains forward-looking statements concerning future events and financial conditions, which are subject to substantial risks and uncertainties. These statements are based on current expectations and projections. Actual results may differ materially due to various factors, including the success of executive appointments, integration of marketing operations, ability to retain key personnel, and the execution of business strategy, among others. Investors are advised to consult the company’s SEC filings for a detailed discussion of these risks. Teads undertakes no obligation to update these forward-looking statements.
Original article, Author: Jam. If you wish to reprint this article, please indicate the source:https://aicnbc.com/15321.html
