Advertising

Pantene’s “3 Minute Miracle” shampoo is trending in China due to consumer confusion over whether the name is a trademark or a product claim. Local media revealed the name is primarily a registered trademark, although customer service asserts data supports the “3 minutes to repair three months of accumulated damage” claim. Third-party experiments showed improvement in damaged hair after three minutes. However, product descriptions include a disclaimer that results may vary, sparking debate on branding versus marketing.

Spectrum Reach helped Southside Market & Barbeque enhance its e-commerce reach by leveraging customer data with Customer Data Match. This enabled targeted video ad campaigns on diverse platforms, resulting in double-digit gains in key metrics. The technology allows local businesses to better target existing and similar prospects, achieving a 90% home address match rate, significantly exceeding industry standards. Spectrum Reach offers advanced advertising solutions, including the Audience Reach Optimizer and partnerships to help businesses of all sizes effectively target their audience.

DDB Worldwide, part of Omnicom, was named Network of the Year at the 2025 Cannes Lions, marking its second win in three years. Under the leadership of Alex Lubar and Chaka Sobhani, DDB collected 112 Lions, including four Grands Prix. Key highlights include regional wins, agency awards, and record-breaking achievements for DDB Latina. DDB’s success, driven by impactful creativity, is a testament to its “emotional advantage” approach.

The State Administration for Market Regulation (SAMR) in China issued a compliance advisory for online retailers preparing for the “6.18” shopping event. The guidelines emphasize fair competition, consumer rights, and preventing unfair practices like data-driven price discrimination and fake reviews. Key areas include regulating promotional conduct, live-streaming marketing, advertising content, and consumer dispute resolution, targeting deceptive practices and ensuring product quality.

Meta plans to fully automate AI-powered ad creation for brands by the end of next year, leveraging AI to generate visuals, videos, and text based on product images and budget goals. This initiative aims to further strengthen Meta’s advertising business, which accounts for over 97% of its revenue. Simultaneously, Meta is shifting towards AI for risk assessment, targeting AI to handle up to 90% of related tasks.

YANGAROO Inc. reported its eleventh consecutive quarter of positive normalized EBITDA, reaching $264,251 for Q1 2025. Despite a 7% year-over-year revenue decrease due to reduced advertising and music video deliveries, the company improved its operating income through operational efficiencies and cost control. The company is also focused on growth strategies and platform investments.

JOYY Inc. reported strong Q1 2025 results, showcasing revenue of $494.4 million. Non-livestreaming revenue surged 25.3% year-over-year, representing 24.9% of total revenue. Significant growth was observed in both GAAP and non-GAAP operating profit, with operational efficiency reflected in operating margins. The company also returned value to shareholders through dividends and share repurchases, and is focusing on diversification through core livestreaming and the expanding BIGO Ads platform.