CNBC AI News, July 14th – Procter & Gamble’s Pantene “3 Minute Miracle” is causing a stir in China, trending on Weibo as consumers question whether the name refers to a trademark or a product claim.
An investigation by local media revealed that Pantene “3 Minute Miracle” shampoo bottles subtly indicate that the name is a registered trademark, not a claim of immediate results.
According to Qichacha App, P&G has applied for trademarks including “Minute Miracle,” “3 Minute Miracle,” “Pantene 3 Minute Miracle,” and “3 MINUTE MIRACLE,” all categorized as daily-use chemical products. Notably, while “Pantene 3 Minute Miracle” and “3 MINUTE MIRACLE” are registered, the trademarks “Minute Miracle” and “3 Minute Miracle” are currently listed as invalid.
When contacted about the labeling, Pantene’s flagship store customer service clarified that the entire term “Pantene 3 Minute Miracle” is a registered trademark.
They further asserted that the claim of “3 minutes to repair three months of accumulated damage” is supported by data.
The support derives from a third-party experiment, where hair strands simulating three months of accumulated damage showed significant improvement after a three-minute application of the Pantene product.
It’s worth noting that the Pantene “3 Minute Miracle” product description includes the disclaimer that results may vary.
So, what’s the verdict? Is it clever branding or misleading marketing? Let us know what you think.
Original article, Author: Tobias. If you wish to reprint this article, please indicate the source:https://aicnbc.com/4701.html
