Haircare

Aussie (Procter & Gamble) launched its Ultra Wonder curl care line on November 24, 2025. The three-product collection (Daily Mist, Treatment, Gel Crème), priced at $9.99 each, simplifies routines with multi-functional formulas containing amino acids and strengthening lipids. Targeting consumers seeking efficient beauty solutions, Ultra Wonder promises treatment-level care, curl definition, and frizz control. The line is available on Amazon, TikTok Shop, and in major retail stores. Aussie emphasizes accessible pricing and time-saving benefits, aiming to compete with established brands in the curl care market.

Pantene’s “3 Minute Miracle” shampoo is trending in China due to consumer confusion over whether the name is a trademark or a product claim. Local media revealed the name is primarily a registered trademark, although customer service asserts data supports the “3 minutes to repair three months of accumulated damage” claim. Third-party experiments showed improvement in damaged hair after three minutes. However, product descriptions include a disclaimer that results may vary, sparking debate on branding versus marketing.