Haircare

Pantene’s “3 Minute Miracle” shampoo is trending in China due to consumer confusion over whether the name is a trademark or a product claim. Local media revealed the name is primarily a registered trademark, although customer service asserts data supports the “3 minutes to repair three months of accumulated damage” claim. Third-party experiments showed improvement in damaged hair after three minutes. However, product descriptions include a disclaimer that results may vary, sparking debate on branding versus marketing.