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11/06/2025 – 02:05 PM
Jack’s New Munch Better Deals delivers crave-worthy meal options for every appetite and budget, all starting at $7
SAN DIEGO – Jack in the Box (NASDAQ: JACK) is launching a new “Munch Better Deals” menu, aiming to capture a larger share of the competitive fast-food market with value-driven offerings. The company, known for its late-night menu and innovative promotions, is directly targeting budget-conscious consumers across various dayparts.
Jack’s New Munch Better Deals delivers crave-worthy meal options for every appetite and budget, all starting at $7!
The new lineup, starting at $7, includes three distinct meal options designed to appeal to different cravings:
- Brunchie Meal: Combines a Breakfast Jack, hash brown, French Toast Sticks, and coffee, positioning Jack in the Box as a viable brunch option, a traditionally underserved market segment for the chain.
- Lunchie Meal: Offers a choice between a Double Jr. Jumbo Jack® Cheeseburger or a Really Big Chicken Sandwich, alongside Tiny Tacos, seasoned curly fries, and a drink. This broadens the appeal by providing both burger and chicken options, catering to diverse preferences.
- Gremlins Midnight Meal: Targeting the late-night crowd, this meal includes Crispy Chicken Strips, Tacos, Onion Rings, Halfsie Fries, Midnight Sauce, a drink, and a limited-edition Gremlins Air Freshener – leveraging nostalgia and collectibility to drive sales. This tactic echoes similar successful partnerships seen in the fast-food industry, such as McDonald’s recent adult Happy Meals.
This initiative follows Jack in the Box’s history of innovative Munchie Meals, providing limited-time offerings and partnerships. These limited-time offers (LTOs) are a proven strategy in the QSR industry, creating a sense of urgency and encouraging repeat visits. However, the long-term success of the “Munch Better Deals” will depend on factors such as consistent quality, efficient execution in stores, and effective marketing communication.
Adding to the new menu is the Midnight Snack Shake, featuring M&M’s®, pretzel pieces, marshmallows, and graham cracker crumbles, alongside the return of Nashville Hot Mozzarella Sticks with Buttermilk Ranch. The shake, specifically targeting the late-night demographic, attempts to capture impulse purchases through a combination of sweet and savory flavors.
These promotions are available through January 5, 2026, both in-store and via the Jack in the Box app and website. This extended promotional period signals the company’s commitment to establishing these new offerings. The company’s strategy relies on a digital ordering platform and loyalty programs being in place to continue to grow.
About Jack in the Box Inc.
Headquartered in San Diego, California, Jack in the Box Inc. operates and franchises Jack in the Box®, with approximately 2,160 restaurants across 22 states, and Del Taco®, with over 550 restaurants across 18 states. Jack in the Box, with its QSR chain continues to evolve, the question remains whether these value-centric offerings will translate into sustained growth and increased market share in the long run given the highly dynamic fast food landscape.
Category: Corporate
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