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MORTON GROVE, Ill. – Lifeway Foods, Inc. (Nasdaq: LWAY), a leading U.S. supplier of kefir and fermented probiotic products, is making a significant push into the mainstream market as it announced its Farmer Cheese is now available in 2,000 Walmart stores nationwide. This strategic expansion underscores the company’s ambition to broaden the accessibility of nutritious, cultured dairy products to a wider consumer base.
This distribution expansion comes at a time when the cottage cheese and cultured dairy category is experiencing a resurgence. The increased consumer demand for these products is fueled by a convergence of factors, including social media trends and a growing awareness of the functional benefits of cultured dairy. Key refrigerated cultured dairy segments like kefir and cottage cheese are indeed growing strongly year-over-year. Lifeway’s Farmer Cheese, with its high protein content and live and active cultures, taps into both the wellness and flavor trends driving this category’s growth. The versatility of the product, coupled with its clean ingredient profile, positions it as a compelling offering for consumers seeking nutritious and flavorful staples.
“The rising popularity of Farmer Cheese is undeniable, fueled by online platforms and its integration into viral recipes,” states Julie Smolyansky, CEO of Lifeway Foods. “Its creamy texture and nutritional benefits make it a seamless addition to various culinary applications, from holiday baking to everyday meals.”
Smolyansky emphasized the strategic importance of this move, noting that, “Lifeway Farmer Cheese is uniquely positioned to capitalize on the functional nutrition trend by supporting gut health and potentially influencing hormonal mechanisms related to satiety and metabolic regulation, such as GLP-1. Our expanded presence in Walmart enables us to share this trending product with more families nationwide, while staying true to our core mission of providing nutritious foods that promote health and wellbeing.”
Lifeway Farmer Cheese distinguishes itself with its simple ingredient list and a substantial 15 grams of protein per serving. As a soft cheese, it offers a creamy texture and a mild, slightly tangy flavor profile adaptable to various uses, including spreading, blending, or baking. Furthermore, its formulation consciously excludes added salt or sugar, appealing to health-conscious consumers seeking clean and satisfying dietary options. The deliberate combination of bioavailable protein and live cultures reinforces its appeal as a functional food choice.
The increased distribution footprint positions Lifeway to capitalize on the broader trends within the food industry. Functional foods are increasingly gaining traction as consumers proactively seek products that offer specific health benefits beyond basic nutrition. By emphasizing the probiotic content and potential metabolic benefits of its Farmer Cheese, Lifeway is strategically aligning itself with this growing consumer demand.
Lifeway Farmer Cheese is now available in the dairy aisle at participating Walmart stores across the U.S.
About Lifeway Foods, Inc.
Lifeway Foods, Inc., recognized for its growth and innovation, is a leading U.S. supplier of kefir, a probiotic fermented beverage. In addition to kefir, the company also offers a range of cheeses and probiotic products for children. Lifeway’s products are available across the United States, Mexico, Ireland, South Africa, United Arab Emirates, and France.
About Walmart
Walmart Inc. (NYSE: WMT) is a multinational retailer committed to helping people save money and live better. With a vast network of stores and e-commerce platforms, Walmart serves millions of customers globally.
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