Probiotic

Lifeway Foods’ Farmer Cheese is now available in 2,000 Walmart stores nationwide, marking a significant expansion into the mainstream market. This move capitalizes on the rising popularity of cottage cheese and cultured dairy products, driven by social media trends and increased awareness of their functional benefits. Lifeway’s Farmer Cheese, boasting high protein and live cultures, aligns with wellness and flavor trends. CEO Julie Smolyansky emphasizes its potential to support gut health and metabolic regulation. The product’s clean ingredient profile and versatility further appeal to health-conscious consumers.

Align Probiotic is launching a campaign to raise awareness of gut health. The campaign utilizes city signage in New York City, with award-winning actress Alison Sweeney as a prominent figure. The initiative transforms street elements with messages related to gut health, encouraging people to pay attention to their bodies’ signals. A sweepstakes is also running nationwide, to further amplify the message.