Align Probiotic Launches Bold Gut Health Campaign, Transforming City Signs into Unmissable Messages
NEW YORK — In a move designed to shake up the conversation around digestive health, Align Probiotic, the brand most recommended by doctors and gastroenterologists‡, is launching a compelling new campaign. The initiative, which leverages the universal language of city signage, aims to make gut health impossible to ignore. The campaign features award-winning actress and health advocate Alison Sweeney, who will be a prominent face of the initiative.
The centerpiece of the campaign involves a creative takeover of iconic New York City locales. At the Oculus Plaza, everyday street elements will be transformed into bold, eye-catching installations. Think street signs cheekily renamed “Bloating Ave,” park benches and newspaper boxes playfully “vandalized” with graffiti messages like “Gas” and “Bloating.” Not just that, even local taxi cabs will be part of it. Align hopes to spark a conversation about the cues our bodies give us on gut health. The installation aims to make a real-world connection, reminding everyone that digestive well-being deserves as much attention as the signs we see daily. Alison Sweeney will be on-site at the Oculus Plaza, sharing her own experiences and encouraging the public to tune in to their gut health.
“As someone who is constantly juggling work and family life, I often brush aside those little hints my body sends,” shared Alison Sweeney. “Working with Align Probiotic, our goal is to help people recognize these signals and to learn how to trust what their gut is trying to tell them.”
At the core of Align is its unique strain, B. longum 35624™, clinically shown to help naturally maintain digestive balance and alleviate occasional bloating and gas.* The campaign seeks to underscore the critical importance of actively attending to one’s gut health and to prompt consumers to take note of their bodies’ often-subtle signals.
“With our hectic schedules, it’s easy to overlook the signals our bodies give us about digestive wellbeing,” remarked Ryan Parker, Brand Director, Align Probiotic. “We want to reframe the signs of digestive issues. This campaign is to help people see these signs, listen to their body, and take action. If occasional bloating and gas are frustrating you, that’s your gut giving you a message. It’s a sign that it’s time to try Align.”
But the message doesn’t stop at the city limits. Align is extending its reach nationwide with a sweepstakes, offering the chance to win a trip for two to visit a famous American “sign,” like the Hollywood sign, the “Welcome to Las Vegas” sign, or even Radio City’s marquee. To enter, consumers can follow, like, and tag a friend in the campaign post on Align Probiotic’s Instagram page @AlignProbiotic. The sweepstakes campaign amplifies the message about paying attention to and prioritizing gut health.
For more information about Align Probiotic, visit www.alignprobiotic.com.
ABOUT ALIGN PROBIOTIC
Align Probiotic provides a diverse range of daily probiotic supplements designed to support digestive health for the whole family.*
The digestive benefits in Align 24/7 Digestive Support *§ capsules come from a unique strain of bacteria—available only in Align. In the 1990s, a team of gastroenterologists and microbiologists began researching probiotic strains, and their results led to Bifidobacterium 35624™—a probiotic compound that helps relieve occasional bloating, gas, and abdominal discomfort* and is backed by 20+ years of research.
Besides Align 24/7 Digestive Support *§, other popular products include: Bloating Relief + Food Digestion, featuring a probiotic to relieve occasional bloating* and Vitamin B12 to help break down food into cellular energy*; Women’s Dual Action, which has probiotics to support vaginal health and a botanical to support monthly mood balance*; and DualBiotic gummies, which have a prebiotic to help nourish good bacteria and a probiotic to add more good bacteria to the gut.*
Align is favored even by medical professionals and is recommended more than twice as often as any other probiotic brand by gastroenterologists. ‡
ABOUT PROCTER & GAMBLE
P&G serves consumers around the globe with a powerful portfolio of trusted, quality, market-leading brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. P&G operates worldwide in about 70 countries. Visit https://www.pg.com the latest news and information about P&G and its brands. For other P&G news, go to https://www.pg.com/news.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
‡Among doctors and gastroenterologists who recommended a brand of probiotic in a ProVoice 2024 survey.
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